Hair and Beauty

Cake Mascara 5 Ways | Besame Cosmetics

I have been in love with Besame Cosmetics ever since I first laid eyes on the beautiful golden bullet tubes of lipstick a few years ago. I’ve even been lucky enough to visit their store in Burbank, California and as expected it was a feast for the eyes!

Besame Cosmetics recreates vintage makeup from the 20s through to the 60s. Their lipstick colours are replicas of popular shades from the glamorous years and are among some of my favourite colours to wear.

One of their more intriguing products is the Cake Mascara. I was first introduced to a product similar when I was in makeup school because it’s a hygienic option for working on multiple clients, but I didn’t really know the history of it at the time. The Besame Cake Mascara is based on one of the original forms of mascara back in the 1920s and has recently been revamped and now comes in a gorgeous little red and gold tin.

The way the Cake Mascara works is simple- it’s a solid block that is activated with water. You can use a brush or the included mascara wand to mix a drop or two of water (you don’t need much!) until it forms a thick paste. It’s reasonably quick to dry so if you are doing something like eyeliner, then you may need to mix several times. The beauty of this product is that it’s easy to use, not a liquid so perfect for regular travellers who just take carry-on luggage and it has so many more uses than just a mascara. In fact, I’ve counted at least 5 ways that you can use this product!


Firstly is of course it’s main intended uses – as a mascara. The included brush makes it really easy to apply the product right to the root of your lashes but you can also buy a the Mascara Brush Set if you prefer a more modern applicator.
Apply to both your top and bottom lashes as desired and then simply rinse your brush in a little water, ready to use the next day!


Next… eyeliner! For this I recommend you purchase a small, fine eyeliner brush like this one for the application. Having a good brush is essential to get a tidy flick!
Play around with what consistency works easiest for you – a thicker paste creates a bolder, more opaque line but thinner can be easier to apply (you just might need a second coat).


The third use for the Cake Mascara is feathered strokes on your eyebrows! As it is quite a pigmented product, you might want to be careful about applying it too generously if bold eyebrows aren’t your thing. I suggest instead of trying to just fill your brows in, focus on drawing lots of fine lines in the direction of your eyebrow hair growth to fill in gaps and define the shape. This will help to create a slightly more natural look without too much of a ‘block’ effect.
For this technique I prefer to use a fine synthetic angled brush and I used the Brown Cake Mascara since the black would be too dark for my hair.


You can also use it as a mascara for your brows! Keep the consistency on the thicker side and very gently brush over your eyebrow hairs, trying not to touch your skin underneath. This will help to thicken the look of your brows if you have fine, sparse hairs.
If your brows are a little unruly then you could also try dipping the brush into the mascara and then spraying it with hairpray before application – this will help keep your hairs tamed!

Finally, add a Old Hollywood inspired beauty spot! Use either the black or the brown depending on the shade of your hair and gently draw a dot with a fine eyeliner brush. Go under the eye for a bit of Dita or above the lips for a Marilyn vibe.



There’s so many ways to use the Besame Cake Mascara, it’s such a fantastic product to have in your makeup bag. It currently  comes in Black and Brown but I’d love to see the shades expand as it’s such a brilliant brow product too! Just imagine if us copper haired ladies actually had a rusty shade that worked perfectly with our hair? A girl can dream!

 Have you tried the Besame Cake Mascara? Let me know what you think of it!

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Disclaimer: Whilst this product was gifted to me, I never accept anything that I do not truly love and all opinions expressed are honest and my own. The integrity and honesty of my blog is very important to me as are my readers.

Categories: Hair and Beauty, Makeup

4 replies »

  1. I’ve been so curious about this product. How is it around moisture? I don’t want to wind up with raccoon eyes half way through a humid day.

  2. I’ve wanted this for years, but I was under the impression Besame Cosmetics don’t ship to Europe anymore? They used to before, but at some point they stopped, which is a shame, because there are so many products I’d love to buy from them. A few lipsticks, the violet powder, porcelain powder and ofc that cake mascara. I know Sephora US has some of their products, but not everything, but I guess that’s where I’ll have to buy them if I can’t get them anywhere else. 🙂

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